When Kanye West teamed up with adidas to design the Yeezy, he took the fashion world by storm. The Yeezy Boost 350 Turtle Dove released and sold out instantly online. YZY has since released the 750 Boost and the 950 Boot, both of which were extremely popular. Fans loved the Pirate Black, Moonrock, and Turtle Dove colourways.

The collaborative project continued to reign with the launch of the Yeezy Boost 350 V2. Its original Beluga colourway set the tone, paving the way for a string of highly coveted releases. Iconic colourways like the Zebra, Bred and Triple White made it the most popular silhouette of 2017.

It seems as if Kanye West can do no wrong in the fashion world with his YZY Season clothing line making waves on the runway. Ye’s recent Yeezy Season 7 women’s collection was debuted in a revolutionary Instagram campaign starring his wife, Kim Kardashian West. Mr. West could also take credit for helping to popularise the dad shoe/chunky sneaker trend with the launch of the Wave Runner 700.

The brand’s most recent release is no exception to the hype. The Yeezy 500 Blush ‘Desert’ Rat pre-orders sold out instantly, setting the tone for more domination in 2018.