Reebok has been all about the playful partnerships this year and following on from their collab with everyone’s favourite yellow Minions, the brand is revisiting their relationship with DC Comics for the DC x Reebok Wonder Woman collection. Instead of creating standard imagery to promote the campaign, Reebok has looked to the events of 2020 for inspiration and featured real-life wonder women – COVID-19 nurses – in the lookbook.
In the campaign imagery, the inspirational nurses can be seen rocking their favourite pairs from the Reebok Wonder Woman collection while standing front of a WW logo that lights them up beautifully from behind. Showcasing diversity, strength and resilience, this campaign celebrates nurses and gives them their time to shine.
The sneakers in the collection range from a high-shine iridescent pair and a shimmering gold-tone high top to a patchwork denim staple and leopard-printed runner. Each and every design nods to the world-famous DC comic and the more statement pieces in the collection are crafted to command attention.
You can get your hands on the empowering DC x Reebok Wonder Woman collection right now by simply hitting the links on this page.