It’s been a big news month for Kanye West’s Yeezy – it’s rumoured that the globally famous brand is dropping a skincare and makeup line in the future and now, Yeezy has partnered with Gap and the unexpected range is set to drop in the early months of 2021.
Reportedly, YEEZY has signed a 10-year deal with the old-school brand and the duo will drop a co-branded line of apparel that’ll include womenswear, menswear and kidswear. Kanye famously expressed a desire to work with the brand way back in 2013 but in an interview, he revealed that he had approached the brand but “couldn’t get past the politics.”
Yesterday, Mark Breitbard – the Brand Global Head of Gap – said in a statement: “We are excited to welcome Kanye back to the Gap family as a creative visionary, building on the aesthetic and success of his YEEZY brand and together defining a next-level retail partnership.”
Stay tuned for more release info surrounding the YEEZY x Gap collection, but expect to see it dropping on the Gap website and in Gap stores in the early months of 2021!
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In partnership, West and Gap will create a new Yeezy Gap offering. ⠀ ⠀ ⠀ As the press release explains it, “under West’s creative direction, the Yeezy design studio will develop the new line to deliver modern, elevated basics for men, women, and kids at accessible price points.” (West will continue to produce the higher price point Yeezy collections independently.) ⠀ ⠀ ⠀ Eventually, West will have a hand in in-store concepts and the design of the company’s e-commerce site. “We are excited to welcome Kanye back to the Gap family as a creative visionary, building on the aesthetic and success of his Yeezy brand and together defining a next-level retail partnership,” Mark Breitbard, Global Head of Gap Brand, said in the release. Earlier this year, Gap announced a collaboration with Telfar Clemens and in the past it’s hooked up Heron Preston, Balmain, and Stella McCartney on a popular children’s offering. ⠀ ⠀ ⠀ Yeezy Gap is different; it is said to be a 10-year deal. @bof