Harry Styles is set to follow in the footsteps of fellow pop star, Ariana Grande, with the launch of his new beauty brand, "Pleasing." Rumours that the “Watermelon Sugar” singer may be starting a line surfaced back in summer, but now influencers and beauty editors alike seem to be starting to receive PR packages from the brand.
The packages, which include nail varnishes and skincare, nod to Styles' penchant for a fresh mani, and skincare essentials that must see him through his hectic touring schedule.
The nail polish sets contain an assortment of pleasing pink, navy, and pearl shades, and the accompanying skincare products consist of an illuminating serum and the “Pleasing Pen,” which has steel rollers at both ends to refresh tired eyes and lips.
Judging by the Instagram posts we’ve seen floating around, we could also be expecting Pleasing merch to drop very soon.
Images from the brand suggest that inclusivity and fluidity will be at Pleasing’s core, which is no surprise when you consider just how hard Styles and his stylist, Harry Lambert, have advocated for this in Harry’s wardrobe choices since the beginning of his solo career. The formulas are also set to be both vegan and cruelty-free.
It’s rumoured that Pleasing is meant to be launching on November 29th, but head to pleasing.com to sign up for updates.
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