If there’s one product that’s an absolute staple in my makeup bag, its eyeliner. From blues to pinks to blacks, I have every shade possible and there’s one reason for that: ease. Chucking some eyeliner on in the morning with a bit of mascara just instantly makes you look fresh and awake and, tbh, I don’t have time to be sharpening my eyeliners either which is what makes the new By Beauty Bay liners PERFECT.

Thin, sharp and designed with a twisting mechanism, these eyeliners – fresh from Beauty Bay’s own-brand collection – are what your makeup collection’s been waiting for. Offered up in three covetable shades, our personal fave is the chocolate brown, but you can also get an inky black or simple nude. If you can’t quite decide, you can also get your hands on a pack with all three.

Only a fiver per pencil – or £12.50 for all three – these eyeliners are safe for your waterline and completely cruelty-free and vegan!



By Beauty Bay Eyeliner Coffee | Buy now at Beauty Bay



By Beauty Bay Eyeliner Vanilla | Buy now at Beauty Bay



By Beauty Bay Eyeliner Black | Buy now at Beauty Bay



By Beauty Bay Eyeliner Three-Pack | Buy now at Beauty Bay