Who Are We?
A sister brand to The Sole Supplier, The Sole Womens is a site run by women, for women. Established in 2018, it’s fast becoming the UK’s biggest source for all things footwear, fashion and beauty. Delivering all the latest sneaker releases, restocks and news right to your fingertips, it’s also dedicated to bringing you all the info on the latest streetwear trends, sale steals and skincare must-haves.
Comprised of four twenty-something content creators, The Sole Womens keeps its community close to its heart and boasts a growing family of 378k+ followers on Instagram. Devoted to being accessible, diverse and empowering, this is the brand that challenges convention and bridges the gap between content and online shopping.
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The Sole Supplier
70 CKR House
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Meet The Team
Born in 2013, The Sole Supplier aims to deliver the most up to date sneaker news and release information for the UK / European market. We are the fastest and most comprehensive sneaker news site, delivering daily news and content on exclusive sneaker releases.
The Sole Supplier are committed to the highest editorial standards, ensuring our news and content is accurate and truthful. As sneaker experts we are passionate about our content and giving our readers informed and up-to-date sneaker news. We live and breathe sneakers so take great pride in our editorial principles and process.
Our editorial principles are:
We work to ensure our content is accurate, impartial, transparent and that we are fully accountable to our readers. Our content and news is original, unique and serves an audience who are just as passionate about sneakers as we are.
To ensure we consistently meet our editorial principles, The Sole Supplier has a clear and rigorous editorial process:
We have a detailed content calendar which allows us to plan and structure our articles carefully over time, whilst also giving us the flexibility to respond to breaking news stories when they arise.
Before writing our content comences, we undertake methodical research on each topic. All our content is carefully researched and fact checked to ensure accuracy at every level.
Once a piece of content has been researched and planned, our dedicated team of sneaker specialists formally draft the article or news item.
During production we source relevant imagery or visual assets (and any associated permissions), or undertake our own imagery to give each article a unique visual edge.
Editing and sign off
Once drafted, each article is reviewed and edited by our senior team. Articles are checked for accuracy, tone, presentation and spelling/grammar. Once approved by an editor the articles are either pushed live or scheduled for a particular date and time.
Review and moderation
Once an article is live, it is reviewed again for accuracy and presentation, to ensure all correct spelling and styling has been implemented correctly. We also take feedback on all content from our audience on social media, and feed this back to the wider editorial team. This helps us to understand the kinds of content and formats which are resonating best with our audience, helping to inform our future content plans.